While You Were Sleeping

A campaign centered around a short film and six-silhouette footwear collection across Nike, Jordan, and Converse. Developed and supported content plans, weekly newsletters, copywriting for social, managed scheduling, and ideating to sustain audience anticipation through a digital lens.

This included supporting the #CreateAtAllCosts campaign across digital facing platforms that invited creators all around the world to join the “While You Were Sleeping” movement.