For The Love
A Ma Maniére
2025
MARKETING STRATEGY
Developed and executed a comprehensive strategy in close collaboration with Owner and Brand Director, crafting narrative translated across all social and newsletter channels. Led cross-functional teams to ensure cohesiveness and a successful footwear and apparel launch.
IN-PERSON MOMENTS
Community-focused activations included a Women’s Early Access Launch aligned to Women’s History Month and a dual-city celebration centered around joy, connection, and experience.
SEEDING
Organic UGC increased as longtime supporter led the first look at the Air Max 95 and followed by loyal supporters and customers.
About
A Ma Maniére
2025
A Ma Maniére’s “For The Love” story celebrates the power of unity, joy, and our shared passion against all odds. The release included A Ma Maniére Air Jordan 3 “For The Love,” A Ma Maniére x NIKE Air Max 95 “Hand Wash Cold,” and A Ma Maniére x NIKE Air Force 1 “Hand Wash Cold”
A Ma Maniére Nylon Program–a capsule collection made in Portugal and executed on premium Limonta Nylon.
-
![An image of For The Love campaign]()
01
-
![An image of For The Love campaign]()
02
-
![An image of For The Love experiences]()
03
