Entire Studios

MARKETING STRATEGY

For the brand introduction at A Ma Maniére, I fully owned and led the entire strategy.

Goal: Introduce Entire Studios as a must know name in fashion to the AMM consumer through a private shopping experience—including direction for visual merchandising, styling direction—followed by a digital rollout the next day across channels.

Digital experience included designated newsletters to curated VIP lists, exclusive social channel highlights of the in-store experience PRIOR to the digital launch to explore engagement tactics for future introductions.